MarketView

MarketView

RXA MarketView

The tool provides comprehensive analysis for both NHS and pharmaceutical companies of the UK prescribing market, giving valuable insight down to CCG level.

With the RXA MarketView tool you can:

  • Analyse up to 5 years of NHS prescribing and other sales data
  • See data for all 20,000+ products prescribed by UK GPs, including branded and generic products
  • See data for England, Wales, Scotland and Northern Ireland
  • Select a range of reporting dimensions and filters
    • SHA
    • Area/CCG
    • GP Practice
    • Product
    • Brand vs. Generic
  • View extensive highly visual tables, charts and maps in the purpose-built dashboard
  • Access easy to interpret analytics
  • Export all data and graphics for ad-hoc analytics and report building – (E.g. Excel, CSV, jpeg and PDF)
We make analytics simple
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"RXA MarketView enables pharmaceutical companies to analyse the current prescribing of a new or potential product and help to develop a market entry strategy."
Andrew Norman, Director

We are working in an ever evolving industry where data increasingly drives marketing and sales activity. I believe RX Analyser is the most comprehensive analytics tool available for prescription data analysis. I can already see other business areas (within my company) that could really benefit.

Sales and Marketing Manager, Leading Healthcare Company, 2016

The level of analysis and insight gained from use of Rx Analyser is non-comparable. Customer segmentation, targeting and development of compelling value propositions is much more straightforward.

Sales and Marketing Manager, Leading Healthcare Company, 2016

At a CCG level we can show our customers how we can work with individual surgeries to get substantial cost savings and utilise their budgets better. We work with medicines management teams to help them to save money whilst also improving outcomes.

Country Manager UK, Leading Diagnostics Company

My favourite feature? The market share data and territory growth or decline. The RXA tool really allows a company to fine tune their sales strategies and focus on the more profitable accounts. It allows you to target accounts for quick wins and get a good picture of what your competitor’s focuses and successes are.

National Sales Manager, UK Pharmaceutical Company

Comprehensive, flexible, efficient and professional. A recent training program for our sales team was both well delivered and received. Any bespoke amends to the tool are quickly implemented in line with our requirements.

Sales and Marketing Manager, Leading Healthcare Company, 2016

Budget impact calculation makes for a much more informed discussion with customers where cost savings are a key driver.

Sales and Marketing Manager, Leading Healthcare Company, 2016

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