Blog

Discover the best analytics platform – as used by the best providers of Pharma data analytics

| Andrew Norman

For the sixth year running, Tableau – the ‘enterprise analytics platform that people love and IT trusts’ (tableau.com) is leading the way in American research and advisory firm, Gartner’s, analysis of software platforms.

Since launching our RX Analyser tool, Tableau has been our development platform of choice because it allows you to see and understand data with ease.

And, when it comes to analysing pharmaceutical data, Tableau is invaluable. We use it to offer:

RX Analyser

RX Analyser gives you the power to transform NHS and IMS prescribing data into a rich source of primary and secondary care information.

The software delivers rapid-fire, easy-to-analyse visualisations, enabling you to drill down to the key data sets you need

Salesview

Salesview enables pharmaceutical companies to understand how and where the NHS prescribes their products and their competitor’s products.

The tool provides a comprehensive analysis of the competitive prescribing landscape, giving valuable insight into product portfolios down to GP practice level.

Marketview

Marketview enables pharmaceutical companies to analyse the current prescribing of a new or potential product and help to develop a market entry strategy.

The tool provides comprehensive analysis for both NHS and pharmaceutical companies of the UK prescribing market, giving valuable insight down to CCG level.

CCGView

Our CCGView tool provides a comprehensive analysis of the detailed prescribing for an NHS CCG or LHB, down to GP practice level.

Budget Impact Models

The RXA Budget Impact Model enables pharmaceutical companies to use the NHS’s own data to produce realistic and plausible cost saving prescribing switch strategies.

Forecaster

The RXA Forecaster tool produces forecasts of the predicted sales of pharmaceutical companies’ product portfolios, based on historic prescribing trends.

With the RXA Forecaster, you can plan for the future, set sales targets and keep track of sales activity at territory and CCG levels.

Why Tableau?

With the Tableau platform, Inspiremed’s RX Analyser enables you to answer questions, share insights, and analyse data of any size, from any source, on any computing platform.

“With Tableau, our RX Analyser tool can take big data and transform it from a raw, unwieldy format into a clear, easy to read and digestible format that’s easy to interpret.”

David Warwick, Director

To find out more, contact us 01600 891594 or email info@inspire-med.co.uk

We chose Rx Analyser is because we wanted visibility of sales for our products. Rx Analyser is perfect for delivering a detailed level of data to practice level. The data is enabling us to set targets at territory level and assist our planning process as we can understand our competitor sales via Rx Analyser far better than previously.

National Paediatric Manager, UK Health and Wellness Company

Fantastic customer service, any requests from us to fine tune the functionality or appearance of the product is done in most cases on the same day as the request.

National Sales Manager, UK Pharmaceutical Company

Data drives our activity in marketing and sales and Rx Analyser is the perfect tool for this.

Sales and Marketing Manager, Leading Healthcare Company, 2016

Rx Analyser is used for territory planning, customer proposals, segmentation/targeting positioning, case studies demonstrating the benefits of working alongside us to drive formulary compliance, customer savings analysis and in the future reporting.

Sales and Marketing Manager, Leading Healthcare Company, 2016

The level of analysis and insight gained from use of Rx Analyser is non-comparable. Customer segmentation, targeting and development of compelling value propositions is much more straightforward.

Sales and Marketing Manager, Leading Healthcare Company, 2016

If I had to choose one feature about Rx Analyser it would be the market overview, which gives a great snapshot of the market from practice up to National level.

Sales and Marketing Manager, Leading Healthcare Company, 2016

Sign up for added insights