Dear pharma, ICSs are coming. Where will your customers go?

As a software company, we know that the introduction of ICSs in spring 2022 could bring significant changes for you as a pharma professional in terms of your personal address book.

The shift means you are going to need to know what’s changing and who’s where, as existing GP practices become part of a locality, arranged into the new ICS network.

“It’s clear that in some places, lead personnel within an ICS may change from their previous responsibility. For example, doctors who’ve been responsible for the care of certain patients in their practice area for years – people with diabetes, let’s say, could be replaced by a different GP in the same ICS. All in the pursuit of greater efficiencies, better patient outcomes, and lower costs.”
(Andrew Norman, Director, Inspiremed)

As the changes take effect, it will be for you to understand the new structures – and which practices sit within each ICS grouping. And, vitally, to know the key personnel and decision makers within those new structures. As Scott McKenzie, Independent Management Consultant working inside the NHS, writes:

“Where ICSs are developing, it’s essential to map the structures and the people leading within these, as well as unearthing those who have influence within the system.”
(Scott McKenzie for Pharmafield)

Who’s responsible now?

In simple terms, as a pharma professional, you’re going to need to know who’s responsible for which area of patient care – simply so you know who to approach and talk to. Which is where Inspiremed can help.

Keep up to date with ease

Inspiremed analytics can help you:

  • identify the new ICSs territories
  • provide a detailed analysis of the new structures
  • map the market potential for each new ICS

Inspiremed’s data-driven approach gives you robust, pragmatic, and accurate real-world analysis. This means you can use proven facts and figures, instead of estimates and guesswork – and build your sales strategy for the new ICSs with confidence.

We make analytics simple.

Get in touch today on 01600 891594 or email:

The budget impact models are a real benefit.

National Sales Manager, UK Pharmaceutical Company

The level of analysis and insight gained from use of Rx Analyser is non-comparable. Customer segmentation, targeting and development of compelling value propositions is much more straightforward.

Sales and Marketing Manager, Leading Healthcare Company, 2016

Rx Analyser is already having a significant impact on our business, allowing our Territory Managers to focus on established CCG accounts and identify practice level successes and others for further development.

Managing Director, UK Diabetes Healthcare Company

Fantastic customer service, any requests from us to fine tune the functionality or appearance of the product is done in most cases on the same day as the request.

National Sales Manager, UK Pharmaceutical Company

Inspiremed are a pleasure to work with, blending both a solid understanding of software development and commercial experience.

Sales and Marketing Manager, Leading Healthcare Company, 2016

I am regularly told by my sales team that Inspiremed’s software is one of the best tools in sales, measurement and planning that they’ve ever used.

National Sales Manager, Leading UK Pharmaceutical Company

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