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How can pharma shape itself to be ready to work with PCNs?

The need to offer efficiencies to the NHS creates an opportunity for pharma companies. But to be able to understand where those opportunities lie, they need to identify key networks – and the decision makers within each PCN. Here’s how Inspiremed can help.

The launch of NHS Primary Care Networks in spring 2020 could have a significant effect on pharma companies. The new networks are forming to improve the ability of practices to:

  • recruit and retain staff
  • manage financial and estates pressures
  • provide a wider range of services to patients
  • more easily integrate with the wider health and care system

(The King’s Fund)

The need to offer efficiencies to the NHS creates an opportunity for pharma companies. But to be able to understand where those opportunities lie, they need to identify the key drivers within each Primary Care Network – and build effective market access plans around these key PCNs.

As Primary Care Networks need to offer an improved local service, so pharma companies need to be able to identify the priority areas for each Primary Care Network, for example a specialism in diabetes care or osteoporotic care.

Pharma companies need to consider how they address the new breed of specialist ‘decision-makers’ within PCNs, and how they can influence these key personnel, by offering ‘value’ for the whole group.

Inspiremed can help pharma companies to gain market access by mapping and segmenting PCNs into usable analytics that provide knowledge of and insight into the most potentially valuable groupings for their particular business.

Identifying each PCN’s priorities will be paramount to pharma’s success in developing good and effective market access strategy and campaigns.

How can Inspiremed help Pharma?

Mapping the key PCNs into market access analytics and segmentation models gives direct insight into how these groups are structured across CCGs – and will enable pharma to derive definitive strategies.

Our analytics can quickly help pharma with market access dynamics for this important and evolving NHS group.

Our sales team use RX Analyser to analyse results and opportunity; it’s used by management to measure performance and identify national trends to drive targeting and strategy.

National Sales Manager, UK Pharmaceutical Company

Benefits? The range of views of the data allows for easier business planning. The data being as up to date as possible enables swift response to market changes. And the ease of changing hierarchy allows for easy management reporting and oversight.

National Sales Manager, UK Pharmaceutical Company

The budget impact models are a real benefit.

National Sales Manager, UK Pharmaceutical Company

At a CCG level we can show our customers how we can work with individual surgeries to get substantial cost savings and utilise their budgets better. We work with medicines management teams to help them to save money whilst also improving outcomes.

Country Manager UK, Leading Diagnostics Company

Inspiremed are a pleasure to work with, blending both a solid understanding of software development and commercial experience.

Sales and Marketing Manager, Leading Healthcare Company, 2016

Rx Analyser is used for territory planning, customer proposals, segmentation/targeting positioning, case studies demonstrating the benefits of working alongside us to drive formulary compliance, customer savings analysis and in the future reporting.

Sales and Marketing Manager, Leading Healthcare Company, 2016

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