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How to unearth the wealth hidden within big pharma data

“Mobile communications, the cloud, advanced analytics, and the Internet of Things are among the innovations that are starting to transform the healthcare industry in the ways they have already transformed the media, retail, and banking industries.”

The Road to Digital Success in Pharma | McKinsey

What would it be worth to your company to be able to unearth the wealth that’s hidden within big data? To deploy advanced analytics to understand prescribing behaviour and create potential patient profiles? To plan sales and implement your marketing plans based on accurate, data-rich analytics?

“At Inspiremed, we specialise in handling unwieldy datasets, and have transformed NHS prescribing data into a rich source of primary care information.”

Andrew Norman, Director

Added control equals valuable insights

Inspiremed’s RX Analyser tool enables you to enhance and manipulate large data sets, while its software customisation options give you added control and insights.

For pharma companies, RX Analyser meets the needs of key business functions across the organisation:

  • Product managers, BI and marketing, can shape their market, plan their strategy and grow their brands via detailed market insights
  • Market access and account managers can identify key accounts and customers, develop and implement their strategy, and monitor its effectiveness
  • Sales representatives can use regional and practice-level analysis to plan and implement their sales strategy, as well as perform live budgeting demos to prospects.

Valuable insights equal unearthed wealth

With RX Analyser, you can mine existing or new NHS and IMS data sets to improve your sales pipelines, product development, and business strategies. And gain peace of mind that your data needs will always be met with flexible, rapid response answers.

To find out more, contact us 01600 891594 or email info@inspire-med.co.uk 

“Inspiremed’s customer service is great. They always answer calls and emails and nothing is ever a problem. What’s it like, working with Inspiremed? Open dialogue. Lots of idea sharing. Great.”

Senior Manager, Global Healthcare Company, 2016

“Fantastic customer service, any requests from us to fine tune the functionality or appearance of the product is done in most cases on the same day as the request.”

National Sales Manager, UK Pharmaceutical Company

“At a CCG level we can show our customers how we can work with individual surgeries to get substantial cost savings and utilize their budgets better. We work with medicines management teams to help them to save money whilst also improving outcomes.”

Country Manager UK, Leading Diagnostics Company

“Analyser makes drilling down to the information I need to make key marketing decisions simpler and more targeted. Rx Analyser is both functional and elegant and is backed up by the can-do attitude of the Inspiremed team.”

Group Product Manager, Leading Pharmaceutical Company

“Budget impact calculation makes for a much more informed discussion with customers where cost savings are a key driver.”

Sales and Marketing Manager, Leading Healthcare Company, 2016

“Key benefits? Simple graphics that are easy to use in presentations. Easy to download. And the level of available detail – down to GP practice.”

Senior Manager, Global Healthcare Company, 2016

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