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How to unearth the wealth hidden within big pharma data

| Andrew Norman

“Mobile communications, the cloud, advanced analytics, and the Internet of Things are among the innovations that are starting to transform the healthcare industry in the ways they have already transformed the media, retail, and banking industries.”

The Road to Digital Success in Pharma | McKinsey

What would it be worth to your company to be able to unearth the wealth that’s hidden within big data? To deploy advanced analytics to understand prescribing behaviour and create potential patient profiles? To plan sales and implement your marketing plans based on accurate, data-rich analytics?

“At Inspiremed, we specialise in handling unwieldy datasets, and have transformed NHS prescribing data into a rich source of primary care information.”

Andrew Norman, Director

Added control equals valuable insights

Inspiremed’s RX Analyser tool enables you to enhance and manipulate large data sets, while its software customisation options give you added control and insights.

For pharma companies, RX Analyser meets the needs of key business functions across the organisation:

  • Product managers, BI and marketing, can shape their market, plan their strategy and grow their brands via detailed market insights
  • Market access and account managers can identify key accounts and customers, develop and implement their strategy, and monitor its effectiveness
  • Sales representatives can use regional and practice-level analysis to plan and implement their sales strategy, as well as perform live budgeting demos to prospects.

Valuable insights equal unearthed wealth

With RX Analyser, you can mine existing or new NHS and IMS data sets to improve your sales pipelines, product development, and business strategies. And gain peace of mind that your data needs will always be met with flexible, rapid response answers.

To find out more, contact us 01600 891594 or email info@inspire-med.co.uk

I am regularly told by my sales team that Inspiremed’s software is one of the best tools in sales, measurement and planning that they’ve ever used.

National Sales Manager, Leading UK Pharmaceutical Company

One of the simplest dashboards I have used, this product is very flexible. We use it extensively to gain insight into our business, down to a CCG level.

National Sales Manager, Leading Pharmaceutical Company, 2016

The level of analysis and insight gained from use of Rx Analyser is non-comparable. Customer segmentation, targeting and development of compelling value propositions is much more straightforward.

Sales and Marketing Manager, Leading Healthcare Company, 2016

Benefits? The range of views of the data allows for easier business planning. The data being as up to date as possible enables swift response to market changes. And the ease of changing hierarchy allows for easy management reporting and oversight.

National Sales Manager, UK Pharmaceutical Company

Inspiremed are a pleasure to work with, blending both a solid understanding of software development and commercial experience.

Sales and Marketing Manager, Leading Healthcare Company, 2016

I recommend Rx Analyser. The product is a combination of software and service; the software is easy to use and quick to train, Inspiremed provide a high level of service in terms of data support and support.

National Sales Manager, UK Pharmaceutical Company

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