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How to unearth the wealth hidden within big pharma data

“Mobile communications, the cloud, advanced analytics, and the Internet of Things are among the innovations that are starting to transform the healthcare industry in the ways they have already transformed the media, retail, and banking industries.”

The Road to Digital Success in Pharma | McKinsey

What would it be worth to your company to be able to unearth the wealth that’s hidden within big data? To deploy advanced analytics to understand prescribing behaviour and create potential patient profiles? To plan sales and implement your marketing plans based on accurate, data-rich analytics?

“At Inspiremed, we specialise in handling unwieldy datasets, and have transformed NHS prescribing data into a rich source of primary care information.”

Andrew Norman, Director

Added control equals valuable insights

Inspiremed’s RX Analyser tool enables you to enhance and manipulate large data sets, while its software customisation options give you added control and insights.

For pharma companies, RX Analyser meets the needs of key business functions across the organisation:

  • Product managers, BI and marketing, can shape their market, plan their strategy and grow their brands via detailed market insights
  • Market access and account managers can identify key accounts and customers, develop and implement their strategy, and monitor its effectiveness
  • Sales representatives can use regional and practice-level analysis to plan and implement their sales strategy, as well as perform live budgeting demos to prospects.

Valuable insights equal unearthed wealth

With RX Analyser, you can mine existing or new NHS and IMS data sets to improve your sales pipelines, product development, and business strategies. And gain peace of mind that your data needs will always be met with flexible, rapid response answers.

To find out more, contact us 01600 891594 or email info@inspire-med.co.uk 

“Budget impact calculation makes for a much more informed discussion with customers where cost savings are a key driver.”

Sales and Marketing Manager, Leading Healthcare Company, 2016

“At a CCG level we can show our customers how we can work with individual surgeries to get substantial cost savings and utilize their budgets better. We work with medicines management teams to help them to save money whilst also improving outcomes.”

Country Manager UK, Leading Diagnostics Company

“The level of analysis and insight gained from use of Rx Analyser is non-comparable. Customer segmentation, targeting and development of compelling value propositions is much more straightforward.”

Sales and Marketing Manager, Leading Healthcare Company, 2016

“I recommend Rx Analyser. The product is a combination of software and service; the software is easy to use and quick to train, Inspiremed provide a high level of service in terms of data support and support.”

National Sales Manager, UK Pharmaceutical Company

“We chose Rx Analyser is because we wanted visibility of sales for our products. Rx Analyser is perfect for delivering a detailed level of data to practice level. The data is enabling us to set targets at territory level and assist our planning process as we can understand our competitor sales via Rx Analyser far better than previously.”

National Paediatric Manager, UK Health and Wellness Company

“The budget impact models are a real benefit.”

National Sales Manager, UK Pharmaceutical Company

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