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How to unearth the wealth hidden within big pharma data

“Mobile communications, the cloud, advanced analytics, and the Internet of Things are among the innovations that are starting to transform the healthcare industry in the ways they have already transformed the media, retail, and banking industries.”

The Road to Digital Success in Pharma | McKinsey

What would it be worth to your company to be able to unearth the wealth that’s hidden within big data? To deploy advanced analytics to understand prescribing behaviour and create potential patient profiles? To plan sales and implement your marketing plans based on accurate, data-rich analytics?

“At Inspiremed, we specialise in handling unwieldy datasets, and have transformed NHS prescribing data into a rich source of primary care information.”

Andrew Norman, Director

Added control equals valuable insights

Inspiremed’s RX Analyser tool enables you to enhance and manipulate large data sets, while its software customisation options give you added control and insights.

For pharma companies, RX Analyser meets the needs of key business functions across the organisation:

  • Product managers, BI and marketing, can shape their market, plan their strategy and grow their brands via detailed market insights
  • Market access and account managers can identify key accounts and customers, develop and implement their strategy, and monitor its effectiveness
  • Sales representatives can use regional and practice-level analysis to plan and implement their sales strategy, as well as perform live budgeting demos to prospects.

Valuable insights equal unearthed wealth

With RX Analyser, you can mine existing or new NHS and IMS data sets to improve your sales pipelines, product development, and business strategies. And gain peace of mind that your data needs will always be met with flexible, rapid response answers.

To find out more, contact us 01600 891594 or email info@inspire-med.co.uk 

“Comprehensive, flexible, efficient and professional. A recent training program for our sales team was both well delivered and received. Any bespoke amends to the tool are quickly implemented in line with our requirements.”

Sales and Marketing Manager, Leading Healthcare Company, 2016

“Inspiremed’s customer service is great. They always answer calls and emails and nothing is ever a problem. What’s it like, working with Inspiremed? Open dialogue. Lots of idea sharing. Great.”

Senior Manager, Global Healthcare Company, 2016

“The budget impact models are a real benefit.”

National Sales Manager, UK Pharmaceutical Company

“Rx Analyser is already having a significant impact on our business, allowing our Territory Managers to focus on established CCG accounts and identify practice level successes and others for further development.”

Managing Director, UK Diabetes Healthcare Company

“RX Analyser is an extremely intuitive tool with numerous beneficial features.”

Sales and Marketing Manager, Leading Healthcare Company, 2016

“If I had to choose one feature about Rx Analyser it would be the “market overview,” which gives a great snapshot of the market from practice up to National level.”

Sales and Marketing Manager, Leading Healthcare Company, 2016

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