Blog

How to unearth the wealth hidden within big pharma data

“Mobile communications, the cloud, advanced analytics, and the Internet of Things are among the innovations that are starting to transform the healthcare industry in the ways they have already transformed the media, retail, and banking industries.”

The Road to Digital Success in Pharma | McKinsey

What would it be worth to your company to be able to unearth the wealth that’s hidden within big data? To deploy advanced analytics to understand prescribing behaviour and create potential patient profiles? To plan sales and implement your marketing plans based on accurate, data-rich analytics?

“At Inspiremed, we specialise in handling unwieldy datasets, and have transformed NHS prescribing data into a rich source of primary care information.”

Andrew Norman, Director

Added control equals valuable insights

Inspiremed’s RX Analyser tool enables you to enhance and manipulate large data sets, while its software customisation options give you added control and insights.

For pharma companies, RX Analyser meets the needs of key business functions across the organisation:

  • Product managers, BI and marketing, can shape their market, plan their strategy and grow their brands via detailed market insights
  • Market access and account managers can identify key accounts and customers, develop and implement their strategy, and monitor its effectiveness
  • Sales representatives can use regional and practice-level analysis to plan and implement their sales strategy, as well as perform live budgeting demos to prospects.

Valuable insights equal unearthed wealth

With RX Analyser, you can mine existing or new NHS and IMS data sets to improve your sales pipelines, product development, and business strategies. And gain peace of mind that your data needs will always be met with flexible, rapid response answers.

To find out more, contact us 01600 891594 or email info@inspire-med.co.uk 

“Rx Analyser is already having a significant impact on our business, allowing our Territory Managers to focus on established CCG accounts and identify practice level successes and others for further development.”

Managing Director, UK Diabetes Healthcare Company

“Benefits? The range of views of the data allows for easier business planning. The data being as up to date as possible enables swift response to market changes. And the ease of changing hierarchy allows for easy management reporting and oversight.”

National Sales Manager, UK Pharmaceutical Company

“Fantastic customer service, any requests from us to fine tune the functionality or appearance of the product is done in most cases on the same day as the request.”

National Sales Manager, UK Pharmaceutical Company

“Need to analyse the community market? This tool can do that.”

Senior Manager, Global Healthcare Company, 2016

“We are working in an ever evolving industry where data increasingly drives marketing and sales activity. I believe RX Analyser is the most comprehensive analytics tool available for prescription data analysis. I can already see other business areas (within my company) that could really benefit.”

Sales and Marketing Manager, Leading Healthcare Company, 2016

“The feature I like most? The ability to drill down to competitor sales.”

Senior Manager, Global Healthcare Company, 2016

Sign up for added insights