About Us

The idea behind the Inspiremed offering was formed when the company’s directors, Andrew Norman and David Warwick, were discussing their next career moves. With ambitions to set up their own consultancies in their respective fields – health care and the pharmaceutical sector for Andrew, information technology and software development for David – a chance cup of coffee identified an opportunity for a crossover in their skill sets.

The timing of the government’s release of raw NHS prescribing data came soon after their discussions and with this release, the idea for Inspiremed was cemented.

"We wanted to develop a way for companies to access data that was easy to use. And with Rx Analyser we did. With one training session customers can access a wealth of information and analytics at their fingertips."

David Warwick, Director

"I knew there was a lack of readily available analytics platforms for pharma, but they had access to a wealth of data. It seemed logical to develop a platform based on my pharma background and David's software capability. The result was Rx Analyser."

Andrew Norman, Director

Finalists in the BHBIA Best Of Business Intelligence Awards in 2014 and 2015, Inspiremed's work is recognised for:

Outstanding work in the fields of sales force/commercial effectiveness

Smart use of data to generate actionable insights

Clear evidence of tangible positive impact on the UK client business, patients and/or the NHS

The budget impact models are a real benefit.

National Sales Manager, UK Pharmaceutical Company

Data drives our activity in marketing and sales and Rx Analyser is the perfect tool for this.

Sales and Marketing Manager, Leading Healthcare Company, 2016

Key benefits? Adaptability, flexibility for future changes and cloud-based.

General Manager, Global Healthcare Company

Our sales team use RX Analyser to analyse results and opportunity; it’s used by management to measure performance and identify national trends to drive targeting and strategy.

National Sales Manager, UK Pharmaceutical Company

Customers tell us our platform has changed the way they work, that they’ve enhanced the strategies they implement, based on the work they’ve done with the analyser tool and that – bottom line – we’ve helped them to increase their sales. That’s a pretty good result from a chance cup of coffee.

Andrew Norman and David Warwick, Directors

The level of analysis and insight gained from use of Rx Analyser is non-comparable. Customer segmentation, targeting and development of compelling value propositions is much more straightforward.