MarketView

MarketView

RXA MarketView enables pharmaceutical companies to analyse the current prescribing of a new or potential product and help to develop a market entry strategy.

The tool provides comprehensive analysis for both NHS and pharmaceutical companies of the UK prescribing market, giving valuable insight down to CCG level.

With the RXA MarketView tool you can:

  • Analyse up to 5 years of NHS prescribing and other sales data
  • See data for all 20,000+ products prescribed by UK GPs, including branded and generic products
  • See data for England, Wales, Scotland and Northern Ireland
  • Select a range of reporting dimensions and filters
    • SHA
    • Area/CCG
    • GP Practice
    • Product
    • Brand vs. Generic
  • View extensive highly visual tables, charts and maps in the purpose-built dashboard
  • Access easy to interpret analytics
  • Export all data and graphics for ad-hoc analytics and report building – (E.g. Excel, CSV, jpeg and PDF)
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“I use the data from RXA Budget Impact Model daily. It is the core of everything we do! I cannot recommend the model more. It has had a substantial impact on our business across the board and I would not be without it.”

Country Manager UK, Leading Diagnostics Company

“Comprehensive, flexible, efficient and professional. A recent training program for our sales team was both well delivered and received. Any bespoke amends to the tool are quickly implemented in line with our requirements.”

Sales and Marketing Manager, Leading Healthcare Company, 2016

“Analyser makes drilling down to the information I need to make key marketing decisions simpler and more targeted. Rx Analyser is both functional and elegant and is backed up by the can-do attitude of the Inspiremed team.”

Group Product Manager, Leading Pharmaceutical Company

“Benefits? The range of views of the data allows for easier business planning. The data being as up to date as possible enables swift response to market changes. And the ease of changing hierarchy allows for easy management reporting and oversight.”

National Sales Manager, UK Pharmaceutical Company

“The budget impact models are a real benefit.”

National Sales Manager, UK Pharmaceutical Company

“Rx Analyser is already having a significant impact on our business, allowing our Territory Managers to focus on established CCG accounts and identify practice level successes and others for further development.”

Managing Director, UK Diabetes Healthcare Company

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