The RXA Forecaster tool produces forecasts of the predicted sales of pharmaceutical companies’ product portfolios, based on historic prescribing trends.
With the RXA Forecaster you can plan for the future, set sales targets and keep track of sales activity at territory and CCG levels.
With the RXA Forecaster tool you can:
- Employ methodologies, including the Holt-Winters seasonal method
- Include user-defined parameters – E.g. expected level of product switch, underlying market growth etc.
- Produce actual vs. forecast comparisons to help assess forecast accuracy
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“Key benefits? Adaptability, flexibility for future changes and cloud-based.”
General Manager, Global Healthcare Company
“Analyser makes drilling down to the information I need to make key marketing decisions simpler and more targeted. Rx Analyser is both functional and elegant and is backed up by the can-do attitude of the Inspiremed team.”
Group Product Manager, Leading Pharmaceutical Company
“Export to Excel is straightforward, which facilitates easy manipulation if required, for example, for territory planning.”
Sales and Marketing Manager, Leading Healthcare Company, 2016
“We chose Rx Analyser is because we wanted visibility of sales for our products. Rx Analyser is perfect for delivering a detailed level of data to practice level. The data is enabling us to set targets at territory level and assist our planning process as we can understand our competitor sales via Rx Analyser far better than previously.”
National Paediatric Manager, UK Health and Wellness Company
“My favourite feature? The market share data – and territory growth or decline. The RXA tool really allows a company to fine tune their sales strategies and focus on the more profitable accounts. It allows you to target accounts for quick wins and get a good picture of what your competitor’s focuses and successes are.”
National Sales Manager, UK Pharmaceutical Company
“Fantastic customer service, any requests from us to fine tune the functionality or appearance of the product is done in most cases on the same day as the request.”